‘Home is where the heart is’, sang Elvis, and who are we to disagree. When the founders (Ashish and Rajiv) were trying to set up their homes in Bangalore, they spent a lot of effort trying to get quality furniture and home decor. Conversations with friends gave one clear message – there is a big need for good quality, well-designed, competitively priced and dependable furniture. Indian home-makers are looking for a solution that could help them make beautiful homes, without too much hassle. Existing brands were either poor on quality and service or too highly priced. Wondering if there could be a better solution, the founders spent close to 6 months understanding the very basics of the furniture industry and the home décor space, from the raw materials stage through the entire manufacturing process to packaging and shipping the products across India. After some intense planning, trials and discussions with the best manufacturers across India and the world, and hundreds of consumer interviews, the founders narrowed down on a solution that could get distinctive products, manufactured well at prices that consumers would find practical.